Beauty is not a small business （ nails )
Nail art, a business once touted as "windfall profits," has welcomed new competitors and a new growth path.
Whether it's the pre holiday scheduled nail salons or the hundreds of yuan spent on manicures, ordinary people are aiming for more affordable and convenient "nail wearing".
The price of a cup of milk tea, with exquisite and versatile styles, and freely adjustable time, can be purchased online for "wearing armor".
This provides a replacement option for winter beauty who is unwilling to go out in the "hair, eyelashes, and nails" Chinese New Year money burning three piece set.But after years of development, "wearing armor" has also emerged from being a "replacement" and spawned new businesses.
Many experienced nail wearers are not just trying to save money, but instead stocking up on dozens of styles on the dressing table and choosing nail styles based on their daily outfits.And the trend has also shifted from being dominated by nail salons to "wearing armor" manufacturers.
Larger sales, relying entirely on online operation as a means of dissemination, and even allowing some customers to hold finished product images, asking nail technicians to replicate them on their own nails. Many nail salons have also launched "wearing armor" services, gaining new growth opportunities.
Wearing armor has become a new choice this year, and you can buy two pairs of cheaper styles at 1 $ .
The intricate workmanship can even be customized by individuals, with different sizes and nail styles to choose from. The included glue and baking lamp make nail art less cumbersome,
"Wearing armor" is basically divided into three categories, and the price also increases in a stepwise manner: one type is printed style, which only prints patterns on the armor and can be produced purely by machines; One type is handmade styles that are mass-produced, similar to traditional nail art processes, with steps such as diamond sticking and phototherapy, but the work is shifted from fingertips to the bottom nail plate; There is also a more niche custom style, which can customize nail art according to pictures or themes, with little chance of collision.
Newcomers who wear armor often choose it as a replacement option because they haven't scheduled a manicure or find it troublesome; "Wearing armor" veteran players treat it as a single item similar to jewelry, hoarding different styles on the dressing table and matching them according to daily outfits. Wearing new clothes during the New Year will naturally lead to stocking up on a few pairs of "wearing armor" to give a completely different look.
Last summer, in order for everyone to wear slippers and sandals barefoot beautifully, we also made "wearing armor" on our feet, which drove a new wave of consumption
We have several cooperative factories and resources, as well as jewelry accessories that can be handcrafted by ourselves. Don't be fooled by the small business that makes a lot of money
Women are willing to spend money for beauty~
Beauty is not a small business~
