How far is China's tire industry from foreign investment( tires)
As a major tire production country, China has frequent actions in terms of production capacity. In addition to well-known old domestic brands, some small and medium-sized tire factories have expanded their production capacity more rapidly. This also indicates that after experiencing a major industry reshuffle, the demand in the tire market has been reactivated. At the same time, tire companies also have more competitiveness to explore the market after upgrading their production capacity. Among them, tire companies have significantly accelerated their overseas investment actions.
However, Chinese tire companies are taking remedial measures, while foreign giants have already completed their global layout. The closure and shutdown of foreign tire factories that we have seen are just adjustments in the layout of foreign tires. Although Chinese tire companies are thriving overseas, their influence is still far inferior to that of foreign brands. Returning to the Chinese tire market, production capacity has basically reached saturation, and what the market needs is good products rather than garbage.
Putting TBR aside for now, let's just focus on the PCR tire market in China. Without price advantages, almost all Chinese tire companies cannot survive. Chinese tire brands and Michelin are sold at the same price, let's see which consumer wouldn't choose Michelin tires. As a commodity, tires need to be remembered by consumers and loyal to themselves, which cannot be achieved without the support of the brand. Building a brand requires the comprehensive strength of tire companies.
In recent years, Chinese tires have undergone a major transformation and upgrading, with optimized production capacity, upgraded equipment, and improved products. From a production perspective alone, there is no longer much difference between Chinese tires and foreign tires, and the performance of tire products has caught up with and partially surpassed foreign tires. But it still cannot arouse consumer interest because there is no brand. In recent years, with the rise of domestic brands, some tire companies have become enlightened, but more leaders of Chinese tire companies only focus on good equipment and products, and no one cares about how to become a good brand.
Although China is now the world's factory, producing products that are sold all over the world. You cannot say it has failed, there are hardly any brands that truly make people remember. The United States has Boeing and Apple, Europe has Volkswagen and Airbus, and China's manufacturing industry has always been crawling at the low-end. Even if we produce in joint ventures with foreign countries, we still do some cutting corners work and pay some hard work. Where is the core technology of China's manufacturing industry, and what do you want to compete with foreign countries for?
And then they started complaining, foreign tires grabbing the market? They didn't even take you seriously, okay? This reminds me of giving up the low-end and starting to pursue the high-end, becoming a brand. However, the market space is already saturated, and young people are not foolish either. Instead of buying big brands such as Michelin and Bridgestone, they come to buy your brand?
Consumers understand that the strength of Chinese technology can better benefit Chinese people and prevent malicious foreign companies from making money from China. From the past, color televisions have always been choked by the West, and prices cannot be lowered. After successful research and development in China, prices immediately decreased; There is also the price of memory, which has always been controlled by foreign manufacturers. As soon as domestically produced memory comes out, the price of foreign memory will come down. The same goes for Chinese tires, and of course, Chinese tires should be used if they are good.
It is true that Chinese tires are moving towards the high-end market. All manufacturing industries, if they do not want to become contract factories, must move towards the high-end market. However, Chinese tires need to invest in research and development, market, and truly make consumers accept you.
and you can find a Chinese tire factory for oem your brand . If you need it, please contact me
