A recent study highlighted significant growth in the stationery market in the Middle East and Africa (MENA). It attributes this surge to the expansion of the education sector in the Middle East and North Africa region.
Growth factors in the stationery market
It has been proven that the education industry is a catalyst for the growth of the stationery market in the Middle East and North Africa region. The report shows that in 2022, the education industry accounted for 63.5% of the stationery market revenue in the Middle East and North Africa region.
The statistical data reflects a clear connection between these two departments. With the increase of government education expenditure and investment, the stationery market will witness greater growth.
Education strategic investment
One of the notable investments in this field is the joint program between global investment firm Safanad and the international education platform Global School Management. Their initial investment in the Middle East and North Africa region was $200 million, and the number of students enrolled immediately increased by 10000.
In addition, since 2020, the UAE government has continuously increased its education budget allocation. The education expenditure in the Gulf Cooperation Council region increased from 13.1% in 2020 to 13.3% in 2023. Saudi Arabia will lead with an estimated allocation of $50 billion, which is shocking. The industry will achieve growth in 2023. Meanwhile, compared to other Gulf countries, the growth rate of student numbers in Kuwait and the United Arab Emirates will be higher.
Regional market dynamics
In 2022, the revenue of the Middle East stationery market reached 6.4 billion US dollars, and Africa's revenue reached 4.34 billion US dollars. The United Arab Emirates is in a leading position in the Middle East stationery market revenue, accounting for 26.7%. It was followed by Saudi Arabia, Türkiye, Qatar and Kuwait.
Meanwhile, in Africa, South Africa holds a quarter of the market share, mainly due to the increase in enrollment rates. Next are Nigeria, Kenya, Ethiopia, and other countries.
The report predicts further growth in the coming years. From 2023 to 2029, Middle Eastern revenue is expected to grow at a compound annual growth rate (CAGR) of 4.2%. On the other hand, African income is expected to grow at a compound annual growth rate of 3.6%.
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