TO the Founder: Don't be big, be small

Recently, 

I have come into contact with some start-up brands or small brands that have been doing business for nearly ten years.

 I have found a common feature-the managers are all very idealistic. 

Both the product and the brand tone are unique, 

and the aesthetic is not conventionally stereotyped, the original sincerity has no other. 

- but these brands also face similar pain points-start-up brands agonize over how to build awareness, and existing brands agonize over how to grow beyond their own circles and deliver more core values to their users. 

- in a free and competitive market, brands will be commercially vulnerable if they don't pay attention. But how? The recent“Rose is a rose” by Ms. Zhang has given me some new thoughts: Don't be big, be small.

 - do not do big because very few brands in the early days of a big deal, but do small, neither Buddha, nor abandon.

 -1 do small, is to do“Fine”, deep cultivation of user relations, cultivate seed users. The influence of“Spiritual shareholders” is beyond imagination. 2 do small, is to do“Live”, so that the brand in all possible places sound, like grass in the rocks as looking for vitality. 3 do small, is to do“Burning”, a strong internal brand is burning, often mobilize the user's emotions, form a resonance. 4 do small, is to do“Goods”, we must always carry out the quality, brand only have brand and goods, will the weather changhong. 5 do small, is to do“Through”, pay attention to the granularity of the details, with a big brand attitude to let the details full of surprises. 

- let the Rose be the rose, let the Rose be the rose, growing in their respective gardens according to the seasonal phenology. Until one day, they from the garden, full of mountains. The above thinking, encourage. # brand # founder # copywriter # brand marketing