WHY DO YOU DO BRANDING

“Who is the right person to brand?
 “Ordinary people don't make brands.”

Let's talk about myself first.

Since the day I started branding,

It is to serve Party A as Party B,

I have never really founded a brand.But that doesn't mean I don't understand brands,

Or rather, the brand has poor service,For a marketing graduate,It is not difficult to match the direction and pass the professional level.The difficulty lies in understanding both the market and the users,It is even more important to understand how to connect with users countless times,Until we trust each other and are close friends.

Making a brand requires spending money, and no one can ignore this.

The reason why I say ordinary people should not create brands,It's not about never doing it,

 but rather figuring out something first,How much initial investment do you need to make a brand,How to sustain the flow of funds in the middle and whether it can be sustained,If the final result is not good, we cannot afford to lose.Assuming all of these have been considered,Then go ahead without hesitation, I'll support you.

Going back to the beginning of the problem,Why do you want to create a brand? Although it is Party B,But I always have a dream (would dreams be funny now?)That is to create your own brand.Because I always believe that in this world, there are always some people who have endless energy, unique values, their own principles for dealing with people, endless wisdom, and want to find carriers to output.Creating a brand is actually like writing a book, directing a movie, or painting a painter. It is all because of the desire to express oneself that it is presented. I don't know if you have noticed that many well made brands are actually deeply imprinted with the founder's imprint, and the brand's style has the founder's way of doing things. We like a brand, ultimately, because we like the feeling conveyed by the brand, especially in the era of social media. The feeling of being right is itself very valuable. Once users have a "feeling" about the brand, then the brand actually completes the occupation of the mind.

The ultimate goal of a brand is to make a profit,

But if you just want to make a profit, 

you can do business.Why do we still need to create a brand?Because a brand has life,

 it carries the burden of,It is the founder's ambition.

Today is a bit long, the whole article is over.I also look forward to hearing from all the founders,

Why do you want to create a brand?