An inconspicuous brand tire with a stunning background!

Recently, I saw a friend on the Tieba asking this question: "Rookie, come and ask, bear brand tires. Who owns bear brand tires, a brand I haven't heard of before."When it comes to Xiong brand tires, little is known, but most people who mention German Ma brand driving know about it. And Xiongpai is another brand under the German brand Marc.

April 22, 2021. Continental Tire (China) Co., Ltd. announced today that Gislaved Bear, a tire brand with a century of glorious history, has officially entered the Chinese market, further consolidating Germany's "multi brand" strategy in China. 

Since its establishment in 1893, Gislaved Bear brand tires have been renowned worldwide for their inherited tire making process and never-ending technological innovation. 

Adhering to the product philosophy of "safety guarantee, comfortable driving", Gislaved Bear brand tires will bring a new UltraSpeed 2 series tire product suitable for SUVs, sedan models, and MPV models to Chinese consumers.

Many people know that tire companies have a multi brand strategy, with one main brand and multiple sub brands. However, more people only know the main brand of tire companies, and they think that the sub brand of tire companies is an unknown "small brand", which leads to biased understanding of tires. These so-called small brands have an amazing background!

Viking 

When it comes to Viking, except for those who are deeply involved in the tire industry and know it is a brand under the brand of Marlborough, they will know it is Marlborough Viking. However, outsiders or newcomers to the tire industry have never heard of Viking. 

Viking is a brand under the brand of Markus. Markus Viking tires are a new brand in China and were established in Norway in 1920. They have a high market share in Europe and were acquired by Markus in the 1990s. 

In recent years, it has been introduced to China, and currently, most of the products for sale in China are produced at either the Ma Pai factory in Hefei or the factory in Malaysia.

How is Viking in the domestic market? There is a large tire shop in a relatively large auto parts city in Beijing, which has been selling Viking tires for many years.

 According to him, the sales of this tire in his store are even higher than some big brands, and the profit is also significant. Although it is a sub brand tire, the profit is very considerable, much higher than some big brand tires.

Master

When you see this brand, someone will definitely ask whose brand it is and why haven't you heard of it. According to offline survey data from tire business, there are over 40 tire stores in an auto parts city, and almost every tire is selling this brand. The few that are not sold are franchise stores or flagship stores of the enterprise. It is evident how substantial the profit is.

Whose family does Master come from??? Master is a high-end tire customization brand under the Guppet Group. 

Master Tire firmly believes that the spirit of customization is a persistence and unremitting pursuit of quality, a serious attitude towards consumers, and should be used to provide the highest quality products to more markets and consumers. We have customized different tire products through research and development, allowing more people to experience the pleasant driving experience brought by excellent tires.

Netcom

At the Shanghai Auto Show in May 2014, another heavyweight athlete officially entered the domestic market with their own tire products designed specifically for Chinese roads.

 It is NITTO TIRE, which occupies 75% of the personalized tire market in North America. Who owns Netcom? It is owned by Toyo, a Japanese manufacturer of high-end tires.

NITTO Tire was established in Japan in 1949, mainly producing automotive tire products, with a particular focus on the research and development and manufacturing of personalized automotive tire products. In the 1960s, NITTO became interested in the huge automotive tire market in the United States and decided to enter the country by conducting tire sales in California. In 1979, TOYO Tire of Japan began a comprehensive cooperation with NITTO and became a subsidiary of TOYO Tire by purchasing shares.

Lu Oufeng

Korean giant Hantai Tire has taken the opportunity to launch its strategic sub brand Laufenn to meet the diverse needs of consumers and adapt to the changing market trend of youthfulness. Since its listing in China in January 2015, the brand connotation of "confidence", "simplicity", "openness", and "elegance" has won the favor of young consumers. Under the new strategy of Hantai tires to meet the diverse needs of consumers, the brands of Luoufeng and Hantai have achieved brand complementarity.

Slightly different from the previous products of Hantai Tire, as a brand new strategic brand, Lu Oufeng not only has a more youthful product positioning, but its products are more oriented towards the replacement market. Compared to the supporting market, the profit of the replacement market is much higher, and it maintains an annual growth rate of 10% -12%.

Jia'an

For tire shops and dealers, those familiar with Jiatong may not be unfamiliar with the Jia'an brand. Jia'an is a brand launched by Jiatong in 2019. As a brand new passenger tire brand under Jiatong Tire Company, Jia'an's full series of tires are positioned as safe, durable, and practical tire brands, meeting the travel needs of smart consumers who pursue quality of life and efficiency.

The newly launched Jia'an tires include the Jia'an PS20 and PS21 suitable for sedans, the Jia'an PX50 suitable for SUVs, and the Jia'an PV600 light passenger tire. 

The positioning of the new Jia'an tires is more focused on economic practicality, with durability as the first element, creating a safe and reliable "national style" tire product, striving to meet the growing driving and riding needs of Chinese car owners.

Although these tire brands are relatively niche, they do not affect the high-end performance of the products. The more low-key the brand, the greater the potential it often contains. Perhaps in the near future, these niche brands will appear on the list of tire market leaders.