Brand is the ultimate destination for all businesses.
BUSINESS AND BRANDING
In the era of traffic dividends, the business logic has changed.
Everyone is complaining that it is useless to do brand communication alone, and it is a waste of money!
So everyone went to an extreme: only care about the sales effect!
If it only highlights the contribution of traffic to GM
From the category of spending money in the early stage to the white brand sharing category in the later stage
Traffic and price competition are becoming more and more popular.
There is no brand system as a barrier, no evaluation and assessment of the integration of quality and efficiency.
The increasing price and higher traffic costs will make it difficult for all businesses to continue.
Brands are needed to be big, strong or fast.
1 Make it bigger (positioning difference-image establishment-model expansion)
2 Be strong (quality optimization - content construction - product experience)
3 Do it quickly (trust-understand-purchase-recommendation..)
Different business content, the establishment path of the brand system can also be focused and gradually improved.
1 Make your business bigger
1 Make your business bigger
Focus on positioning and output consistent values.
And establish the corresponding brand image.
Achieve effective business expansion through the planned development path...
BUSINESS AND BRANDING
#Accurate positioning: the first of the unique/category in the market #image establishment: the image of different communication channels to establish cognition #business model: chain/direct sales/capital/Internet/industrial chain.
2 Make your business stronger
Good insight can optimize good products.
Solving pain points that customers feel and do not expect or solve can establish a strong sense of identity and strong barrier awareness.
BUSINESS AND BRANDING
#Product optimization: dig deep into the pain points of demand/system products/service solutions #Content construction: target people/use scenarios/accurate communication
#Service experience: product experience/pre-sales and after-sales/data establishment.
3 Make your business faster
Clear brand value can shorten the brand growth path.
Trust-building mechanism and effective communication reach users to quickly replicate and form fission through the superposition of word-of-mouth and good impression.
BUSINESS
AND
BRANDING
#Trust endorsement: authoritative endorsement/associated brand or background/borrowing potential, etc.
#Build a link: Use the fastest way and path to let the target group understand
#Purchase Recommendation: Establish a reputation and exceed expectations experience/word-of-mouth fission...
Chinese clothing factory can customize your trademark brand with 50 pieces. Welcome to build your own brand.
