OEM/anti-aging/fragrance has become popular! What is everyone doing this year?

On March 10th, the 63rd China (Guangzhou) International Beauty Expo opened,

 which also means that Guangzhou has officially entered the "Beauty Expo time".

The exhibition area of this year's US Expo exceeds 300000 square meters, with 25 themed exhibition halls, linkage with over 3800 potential brands, and over 50 high-quality events held during the same period. 

This is a brand new beauty industry feast. According to data released by the National Bureau of Statistics last year, domestic cosmetics retail has exceeded 400 billion yuan and is still maintaining a growth trend, indicating that the beauty industry has become one of the hottest industries in China.

In multiple exhibition halls, buyers from both domestic and international markets, as well as from all over the country, are enthusiastic. Whether it's watching products to grab orders, attracting investment, contacting new and old friends in the industry, or immersive interactive experiences... all reflect the vibrant scene of the beauty and cosmetics industry.

Shifei International Cosmetics Co., Ltd., a contract manufacturing company, set up the Ultimate Cost Performance Zone for the first time this year at the Beauty Expo to showcase the concept of "good quality and affordable price".

 In addition, we have also established areas for ultimate luxury items, precise efficacy, fragrance healing personal care, and cross-border e-commerce. 

In the extreme cost performance area, there are many inquiries about plant extract shampoo, pure amino acid facial cleanser, camellia essence water, ceramide high moisturizing face cream and other products, attracting many customers' attention.

According to Zhang Shenjun, Chairman of Shifei International, the biggest change for these contract manufacturing companies in the past two years is that their customers have become more and more "refined".

 This "refinement" not only represents their understanding of the product, but also reflects their accurate prediction of market trends.

"Just like a product, in the past we mostly advised them on how to do it. 

Now we hear more voices and ideas from brands, and they demand how to produce products based on market feedback." Zhang Shenjun believes that brands are guided by consumer needs and comply with market laws. 

What OEM companies need to do is to cooperate well with the brand to create products.As a contract manufacturing enterprise, Tianxi International also presents elements of cost-effectiveness in the exhibition hall. 

Tianxi International believes that no matter how the market changes, cost-effectiveness will never go out of style, and economic efficiency and affordability will definitely be the pursuit of the market.

In the view of Tianxi International, pursuing the ultimate cost-effectiveness is more like being pushed backwards from the consumer market. 

When consumers are pursuing cost-effectiveness, brands will put in enough effort in cost-effectiveness, and then force contract manufacturing companies to meet their pursuit of cost-effectiveness.

The efficacy skincare market has been the most competitive in recent years, with the anti-aging segment being the most competitive. The consumption phenomenon of "anti-aging at the age of 18 and anti-aging at the age of 60" is everywhere, and the topic of young people fighting against aging is of great concern. 

Compared to medical beauty and skincare treatment, they are more willing to pay attention to and try to achieve anti-aging goals by adding anti-aging ingredients to daily skincare products.

The Spanish brand Sherman Ting, which debuted at the US International Fair, launched a new generation of constant beauty and radiance series. 

This series focuses on the anti-aging market, and Sherman Ting believes that the essence of aging lies in cellular aging.

 Only by exploring the root cause of aging at the cellular level can we truly decipher the code of aging. Its products start from four types of aging: weakening hidden aging, resisting early aging, improving general aging, and directly attacking comprehensive aging. 

By filling the collagen reconstruction window and extending the anti-aging maintenance period of the project, it achieves the comprehensive anti-aging effect.Since the development of the skincare market, the application of technology has been perfected. 

It can be said that skincare products have evolved from "price competition" to "technology competition".

 In the end, the victory of a brand must be based on technological strength. This has also turned the stage of the US Expo into an experimental field for "rolling" technology.

This year, MOYAL Lanzhi launched its first product - Lanzhi Mist essence Instrument with innovative TPS transdermal technology in the field of skin care. 

According to Lei Guilin, its R&D director, its core TPS transdermal technology, which follows the penetration law, turns essence into a more absorbed form. 

Through the triple penetration promotion of "atomization, material delivery, and photoelectric penetration", it helps skin care essence penetrate into skin problem targets efficiently, which can achieve 43 times the penetration amount of skin care essence and 3 times the penetration depth.

In 2024, a lot of small products have experienced a rapid boom, with perfume category bearing the brunt. 

At the US Expo venue, multiple fragrance brand exhibition halls are lined up in long queues. 

According to other data, consumers' attention to perfume categories is increasing year by year.

 From the perspective of perfume products recorded in the market, eau de toilette (EDT) and concentrated perfume (EDP), the two major fragrance types, are almost equal to the market cake.

Perfume brand "Zhu An Fragrance" exhibition hall is very popular from the long queue. As seen on the spot, consumers who are making progress can participate in personally experiencing fragrance mixing and testing, and understand the manufacturing process of a bottle of perfume. The artist series of scented candles aggregates multiple elements and introduces stopping.

According to the staff, the artist's series of products use shea butter wax and natural plant essential oils, with two main characteristics of being more rich and healthier. 

They are divided into five fragrance types to meet different fragrance preferences, with a burning time of about 70 hours, making the fragrance more long-lasting.

As the first batch of OEM perfume enterprises in the industry, Guangzhou Xuelei Co., Ltd. displayed the unique charm of perfume to consumers with a new exhibition hall image at the American Fair. 

In addition to its own brands such as Vivinho, Medon, Rankin, and Panshang, all participated in the exhibition, and multiple OEM brands were also showcased. Several China-Chic style products in Xuelei Exhibition Hall annotate the oriental culture from the packaging and show the charm of perfume from the connotation.

The fragrance category is not only carrying the emotional value of the consumer group, but also beginning to be seen as a growth tool by channel merchants. It is understood that under the general environment of small facial mask, strong online impact on cosmetics, and failure to achieve rapid performance growth by skin care alone, many stores introduce new categories to fill the gap, of which perfume is one of the most popular categories.

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