In the process of building your own brand, you should ask yourself some questions from time to time:
What was the original intention of establishing the brand? Has it been upgraded or has it completely lost its direction?
Does the brand's profitability have a sustainable direction and is there room for improvement?
Is the choice of brand marketing channels suitable for the target group?
Is there an ongoing operation plan?
Is there a continuously optimized customer service plan?
How can products continue to innovate and meet consumer needs?
In addition to satisfying functional value, how to satisfy customers' emotional value?
Branding is not something that is achieved overnight, but something that is always enjoyable to do.