How to simply understand the brand?
01.
The origin of the brand. Brand, derived from the ancient Norwegian word Brandr, means "burning". It is a mark of private property and is marked for identification in exchanges.In its early days, a brand was a symbol of wealth and the product of a social process.
02.
Brand is a promise. A brand should have: clear target group, unique brand positioning, specific brand image, and consistent brand experience.It is an impression beyond the rational function of the product, representing a commitment to sustainability, benefits and services.An excellent brand will make you have some kind of direct association the moment you see it, accelerating your purchasing decision.A brand is an intangible asset that can generate a premium in competition with similar products.
03.
Brand is a mature business behavior. Brand refers to the overall image composed of the name, symbol, design, slogan, etc. of a company, product or service. It is a general term for the credibility and image of an enterprise in the minds of consumers. It can be A kind of quality assurance, aesthetic experience or lifestyle.Brands can bring commercial value and competitive advantages to enterprises and are important assets for enterprises in market competition.Brand can represent quality, taste and character. It is a system and a business model.
04.
Brand is a continuous process. Brand is not a single investment or sorting out, but a long-term operation process that needs to be continuously shaped and communicated in the market to ensure that the brand's recognition and value in the minds of consumers are enhanced.Continuous brand building helps connect consumers, increase brand loyalty, improve brand awareness, and maintain a competitive advantage in a highly competitive market.
As markets and consumers change, brands need to constantly adjust and adapt to maintain their appeal and influence.Brands require sustainable management and strategic planning and execution.
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